Is this real?

http://health.howstuffworks.com/extracellular-matrix.htm

Extra-cellular matrix material triggering regeneration. I wonder, is this just woo-woo nonsense, or real? What is the screening process for howstuffworks.com?

You have to have a deep suspicion about claims for "alternative" anything these days. So much of it is just superstitious credulous nonsense promoted by charlatans and cranks.

But if it's real ... cool. One step forward for medical science.